Boston – A Journey from Concept to Success

ON Marketing were challenged to create and launch a filled bedding brand into the Home & Garden sector. Complete with a full brand creation including packaging designs, brand guidelines, supporting collateral, a brand story and a new website, Boston Duvet & Pillow Co was launched in January 2016 from its home in Boston, Lincolnshire

Boston a journey from concept to success header

Services: Branding & Design

After an audit of the UK filled bedding market, the journey started with the creation of the Boston Duvet & Pillow Co name, logo and mascot. To deliver a message of quality and heritage, it was important to stay close to roots in the heart of duvet and pillow making, Boston in Lincolnshire. The Union Jack was brought to the forefront of the logo to deliver the ‘UK-based’ brand message, and as a cute little Jack Russell, mascot Boston the Dog is as much a British icon as he is charming pup!

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Branding across photography, illustration, web design, video production


Secured listings in national retailers PoundStretcher & Argos


Over 620,000 site visits to the Boston Duvet & Pillow website

Photography, illustrations and a brand-new website followed a comprehensive set of brand guidelines, designed to give consistency, clarity and definition across all collateral from Boston Duvet & Pillow Co.

A stunning retailer pack and product packaging helped the newly formed brand to secure listings in national retailers Argos and PoundStretcher. This was followed by a TV-ready informercial outlining the benefits of the Pure Wool Cot Bed Set.

With the brand going from strength to strength, the future looks bright for Boston Duvet & Pillow Co.

“ON Marketing have delivered above and beyond what we were expecting. ON have been critical in the launch of our new brand from day one and have worked so hard to develop the brand to where we are today. We have built up a strong relationship with the team who are a pleasure to work with. We have enjoyed great success from ON’s management of our online sales.”

Julia Livett

Commercial Director, Boston Duvet & Pillow Co.

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