From History to Heritage
With an ever-evolving competitive landscape in bedding, ON Marketing were tasked with building a prominent brand definition for Fogarty to move out of a place in history and into a fresh and modern heritage brand, making them more accessible to a wider demographic.
Services: Branding & Design
ON Marketing has executed the rebranding to be more inclusive, targeting an extended demographic outside of the existing Fogarty 45+ female audience. Underpinning all content with a message of wellness & lifestyle, along with joining up with a sleep expert, has given the brand a great springboard for an effective content strategy and allowed them to re-focus on their in-store engagement activity and packaging.
An image driven approach to brand communications
Repositioned as a modern celebration of heritage
Refreshed branding used across packaging and digital
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