From History to Heritage

With an ever-evolving competitive landscape in bedding, ON Marketing were tasked with building a prominent brand definition for Fogarty to move out of a place in history and into a fresh and modern heritage brand, making them more accessible to a wider demographic.

From History to Heritage - Flow bed

Services: Branding & Design

ON Marketing has executed the rebranding to be more inclusive, targeting an extended demographic outside of the existing Fogarty 45+ female audience. Underpinning all content with a message of wellness & lifestyle, along with joining up with a sleep expert, has given the brand a great springboard for an effective content strategy and allowed them to re-focus on their in-store engagement activity and packaging.

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An image driven approach to brand communications

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Repositioned as a modern celebration of heritage

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Refreshed branding used across packaging and digital

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