Leading garden brand Gardman challenged ON Marketing to spread the news of their new charity Poppy Bird Feeder to raise money for The Royal British Legion and PoppyScotland. We made it our mission to hit the press and engage with the public to support this worthy cause…
We launched a multi-channel Social and PR campaign to help raise awareness of the mission and the charity products. This included innovative engagement with key influencers, a strategic social media campaign and a robust public relations strategy which was supported with high quality content, press images, website and user generated collateral.
A campaign reach of over 13 million (vs 5 million target)
Huge social community engagement with over 2,000 page likes
Gardening kits delivered to The Royal British Legion care centres
Fundraising and reach targets were surpassed within a 3-month period and Gardman’s message was delivered to over 13 million people, raising an impressive £218,359 for the Armed Forces charities – far exceeding initial targets!
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