With increasing competition from rival soup companies and supermarket own brands, a fresh approach was needed for GLORIOUS! to remain the preferred choice for soup lovers. TSC tasked ON Marketing with two simple objectives. Increase brand awareness. Deliver the ‘Adventure through Food’ ethos. And so #GloriousAdventures was born.
Using an integrated marketing strategy, ON Marketing took the innovative approach of delivering the two objectives in tandem. PR, blogger outreach, SEO, web design and social media were all channelled through the #GloriousAdventures campaign. But how did it work?
#GloriousAdventures increased brand awareness by promoting the culture of ‘Adventure Through Food’.
Increased prompted brand awareness from 25% to 36%
Outstripped category growth with sales up 27% year-on-year
Grown the GLORIOUS! market share to 10%
Through a series of events and competitions, the #GloriousAdventures PR and blogger outreach programme generated content detailing global #GloriousAdventures while endorsing the brand, reaching 31 million people. Combined with tireless SEO work, traffic to the new GLORIOUS! website grew 47% year-on-year in the four months after the website launched.
#GloriousAdventures promoted user-generated content, with the online community sharing their own food and travel adventures. A reach and impressions count of 16.8 million was achieved on social media, leading to an increase in fans of the brand by 80%.
“This is an exciting time for the GLORIOUS! brand and ON Marketing have taken us to new heights across all online channels. Their integrated and creative approach has been refreshing and a perfect fit for the brand. We are now seeing the exciting flavours that we are creating in our GLORIOUS! kitchen come to life on multiple platforms.”
Macau is known for its casinos. In fact, gaming is macau’s main economic driver as 83% of its government revenue comes from gaming-related taxes. This small city welcomed 31.5 million visitors in 2014 alone. It therefore doesn’t come as a surprise that shopping is also an important revenue source at its casinos. This fake rolex also explains why annual events like the DFS masters of Time exhibition which began on 5 December 2015 and ends on 29 February 2016, makes sense in this former Portuguese enclave.
This is actually the seventh DFS masters of Time exhibition, which is held in partnership with the Shoppes at Four Seasons. More than 400 timepieces and jewellery from 28 international brands are not only on display at T Galleria by replica watches uk, Shoppes at Four Seasons but are also available for sale.
The participating brands include Arnold & Son, Angelus, Blancpain, Breguet, Bulgari, Cartier, Chaumet, Chopard, Corum, de Bethune, Franck muller, Girard-Perregaux, Glashutte Original, Hautlence, H. fake hublot, Hermes, Hublot, IWC, Jaeger-LeCoultre, Jaquet Droz, manufacture Royale, Officine Panerai, Omega, Roger Dubuis, Tiffany & Co.. Vacheron Constantin, Van Cleef & Arpels and Zenith.Debbie Bower
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