Online Success with Boston

In addition to its own branded products, Boston Duvet & Pillow Co supplies bedding to high street department stores on a white label basis. As a channel to sell surplus stock, ON Marketing were asked to create the e-commerce store ‘Boston Outlet’. And so began one of our biggest success stories to date…

Boston website wireframe

Services: Affiliate Marketing, Web Design, SEO & PPC, Email Marketing

From the launch in April 2016, the site has grown from inception, with zero traffic or brand awareness, to one of the leading online retailers of bedding.

Our approach was a multi-channel one, integrating social media advertising, SEO, email marketing, PPC advertising and affiliate marketing channels to drive traffic to the site.

Through setting up the Boston Outlet on an affiliate network and establishing long-standing relationships with the likes of Martin Lewis’ Money Saving Expert, My Voucher Codes, QuidCo, Topcashback and Hot UK Deals, ON Marketing has driven hundreds of thousands of visitors to the Boston site, enabling the brand to strengthen and grow long into the future.

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Over 5.6 million page views within the first year of launch


Delivered campaigns with MSE, TopCashBack, Hot UK Deals


Conversion rates of 7.2% (vs 1.9% UK Average, 2016)

“ON Marketing have delivered above and beyond what we were expecting. ON have been critical in the launch of our new brand from day one and have worked so hard to develop the brand to where we are today. We have built up a strong relationship with the team who are a pleasure to work with. We have enjoyed great success from ON’s management of our online sales.”

Julia Livett

Commercial Director, Boston Duvet & Pillow Co.

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